THE KHODAKOVSKA PERSPECTIVE

INSIGHTS

Ideas, research and practical guidance on content, media and growth.

$80B+Projected U.S. digital video ad spend in 2026 · IABContent Production

Video Marketing in 2026: Build a System, Not Just a Shoot

IAB projects an $80B-plus U.S. digital video market. Here is how to connect production, distribution and measurement before increasing your spend.

Sep 8, 2026READ INSIGHT

36%Of U.S. adults get health information on social media at least sometimes · PewMedical & Aesthetic Marketing

Med Spa Social Media Marketing: Build Trust Before the Booking

New Pew research points to the value of clear, credible health communication. A practical content approach for medical and aesthetic practices.

Sep 8, 2026READ INSIGHT

SEP ’26ACA and campaign-level broad-match auto-upgrades begin · GoogleGoogle Ads

Google Ads AI Max in 2026: What Service Businesses Should Review

September changes affect some legacy Search settings, while DSA’s timeline has moved. What to check in your messaging, landing pages and conversion setup.

Sep 8, 2026READ INSIGHT

INSIGHTS

Video Marketing in 2026: Build a System, Not Just a Shoot

Med Spa Social Media Marketing: Build Trust Before the Booking

Google Ads AI Max in 2026: What Service Businesses Should Review

BUILD THE RIGHT MEDIA SYSTEM FOR YOUR BRAND.