THE KHODAKOVSKA MEDIA JOURNAL
Ideas on content, brand presence and paid media.
For businesses building with intention.
Projected U.S. digital video ad spend in 2026 · IAB
Content Production
IAB projects an $80B-plus U.S. digital video market. Here is how to connect production, distribution and measurement before increasing your spend.
Read insight: Video Marketing in 2026: Build a System, Not Just a ShootOf U.S. adults get health information on social media at least sometimes · Pew
Medical & Aesthetic Marketing
New Pew research points to the value of clear, credible health communication. A practical content approach for medical and aesthetic practices.
Read insight: Med Spa Social Media Marketing: Build Trust Before the BookingACA and campaign-level broad-match auto-upgrades begin · Google
Google Ads
September changes affect some legacy Search settings, while DSA’s timeline has moved. What to check in your messaging, landing pages and conversion setup.
Read insight: Google Ads AI Max in 2026: What Service Businesses Should ReviewFROM IDEAS TO YOUR NEXT PROJECT
