Too many people to manage
Video, design, social, and advertising should not create four separate workflows for your team
For medical & aesthetic practices
Content production, social media management, and paid advertising—built as one connected system for practices ready to grow with clarity
Brands we’ve worked with
The operating reality
Growth should not require a second full-time job coordinating people, content, and campaigns
Video, design, social, and advertising should not create four separate workflows for your team
A shoot creates potential. Planning, publishing, repurposing, and distribution turn that potential into momentum
Your clinical team should not spend its best hours chasing approvals, writing captions, or finding the next ad idea
One team / one system
Production builds your content library. Social management creates consistency. Advertising puts proven messages in front of more of the right people.
One accountable team and fewer handoffs
A repeatable rhythm built around your practice
Performance insights that guide what we create next
One connected growth system
Build credible, useful assets shaped for the channels where people discover your practice.
Turn approved content into an intentional, consistent presence across your platforms.
Extend reach, capture demand, and learn which messages move people to act.
01 Content Production
We plan the message before the camera turns on, then build a versatile library around your offers, expertise, and the questions patients ask before they book.
03 Paid Advertising
Strategy, setup, targeting, creative planning, tracking, retargeting, optimization, and reporting—connected to the content system that feeds each campaign. Ad spend is separate.
Reach, lead generation, and retargeting campaigns across Meta’s eligible ad inventory.
Capture high-intent searches and build accountable conversion paths.
Use useful video creative while people research their next decision.
Earn attention with native-feeling creative built for short-form discovery.
Extend approved video campaigns into eligible ad-supported streaming inventory.
Streaming TV, in plain English
It is an additional distribution channel for eligible campaigns—not a guaranteed placement. Availability depends on market, campaign, inventory, and buying partner.
Case study / YellowBlu Med Spa
This launch snapshot brings lead volume, acquisition efficiency, reach, and audience growth into one view.
What we did
Three short-form advertising creatives supported the campaign. Lead volume, acquisition efficiency, reach, and audience growth became the feedback loop for the work.
Estimated first-purchase ROAS is based on average first-purchase revenue and tracked customer acquisition cost.
How it works
We learn the practice, audience, offers, goals, constraints, and approval process.
We define messages, channels, production priorities, and the measurement approach.
We organize topics, talking points, schedule, locations, talent, releases, and the shot plan.
We capture, edit, approve, publish, and launch the work included in your scope.
We review useful performance signals and use them to guide the next cycle.
Frequently Asked Questions
Need a different answer? Book a call and we’ll discuss the right scope for your team.
A videographer usually solves one part of the problem: filming. Khodakovska Media connects strategy, pre-production, filming, editing, social management, and paid media so the content is built for how it will actually be used. You can hire us for production only, but the system is designed to reduce handoffs and keep one team accountable.
Yes. We build content around the way patients evaluate high-trust services: expertise, clarity, treatment education, expectations, provider credibility, and consistent visibility. We also plan production around the realities of a working practice, including provider schedules, patient areas, approvals, and sensitive content.
That is common. We prepare topics and talking points before filming, direct the provider during the shoot, and use a teleprompter when it helps. The goal is not to make everyone perform - it is to make them look clear, credible, and natural.
We concentrate your involvement into a short strategy/pre-production process, approvals, and a focused production window. The exact time depends on scope, but the system is designed to avoid weekly filming and constant coordination.
Yes. We can own the full system or plug into the part you need most. If you already have an internal marketer, social manager, or agency, we define responsibilities, file handoff, approvals, and campaign needs before production starts.
Before the shoot we define the content plan, topics, offers, locations, and shot list. On production day we bring the camera, lighting, audio, and direction, capture the approved content efficiently, and then move the footage into editing and delivery.
Yes. We do not expect the practice to arrive with finished scripts. We develop concepts, hooks, topics, talking points, and the production plan around your services, audience, goals, and approved messaging.
Yes. Social Media Management can be added separately. We can handle planning, publishing, captions, channel optimization, community support, and reporting so the content does not sit unused after production.
Yes. Paid media can include Meta, Google, YouTube, TikTok, and Streaming TV depending on the campaign. We handle strategy, setup, targeting, tracking, retargeting, optimization, and reporting. Channel mix is chosen based on the goal - not because every client needs every platform.
No. Ad spend is separate and paid directly by the client to the advertising platform or approved media-buying partner. Our fee covers the work required to plan, manage, optimize, and report on the campaigns.
We plan patient-facing production carefully and only use patient imagery when the appropriate authorization and approval process is in place. The practice remains responsible for its clinical, privacy, and compliance requirements; we build the content workflow around those requirements rather than treating them as an afterthought.
Yes. Many practices start with the most immediate need - usually production - and add social management or paid media once the content system is established. You do not need to buy every service at once.
Yes, depending on project scope and travel requirements. We review location, schedule, production needs, and travel during the initial call and confirm everything before booking.
Your next chapter
Tell us where you are and what you want to build. We’ll find the right starting point for your content, social presence, or paid media.
Opens Google Calendar to choose a time.
02 Social Media Management
Turn great content into a consistent social presence
We connect strategy, content planning, publishing, community support, and reporting so every channel presents the same trusted practice.
Platforms Instagram · Facebook · TikTok · YouTube · LinkedIn
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