For medical & aesthetic practices

Build the presence patients trust before they book

Content production, social media management, and paid advertising—built as one connected system for practices ready to grow with clarity

Brands we’ve worked with

YellowBlu Med Spa·iHydrate·1845 Esthetics·NovaMed·Hero Men’s Health·Fourth Trimester Postnatal Retreat·KV Beauty·Orange Mood·RS Laser·

The operating reality

You built a practice
Not a marketing department

Growth should not require a second full-time job coordinating people, content, and campaigns

01

Too many people to manage

Video, design, social, and advertising should not create four separate workflows for your team

02

Content is created—but not used as a system

A shoot creates potential. Planning, publishing, repurposing, and distribution turn that potential into momentum

03

Your time should stay with patients

Your clinical team should not spend its best hours chasing approvals, writing captions, or finding the next ad idea

The Khodakovska production team behind the camera with a clapperboard

One team / one system

One team. One system. Less friction.

Production builds your content library. Social management creates consistency. Advertising puts proven messages in front of more of the right people.

01

One accountable team and fewer handoffs

02

A repeatable rhythm built around your practice

03

Performance insights that guide what we create next

Explore the System

01 Content Production

Build a month of content in one focused production day

We plan the message before the camera turns on, then build a versatile library around your offers, expertise, and the questions patients ask before they book.

Starting at$1,999
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A medical aesthetics provider presenting products on camera
  • 01Short-form video
  • 02Expert & educational content
  • 03Procedure & treatment content
  • 04YouTube & long-form
  • 05Interviews & podcasts
  • 06Ad creatives & testimonials

Selected portfolio

Our Work

See more of our work on Instagram@khodakovska_production

Case study / YellowBlu Med Spa

Creative reach
Measurable response

This launch snapshot brings lead volume, acquisition efficiency, reach, and audience growth into one view.

401Leads Generated
$13.46Cost per Lead
4.8xEstimated First-Purchase ROAS
811K+Accounts Reached
1,093New Followers
$120Cost per Paying Customer
$580Average First Purchase

What we did

Three short-form advertising creatives supported the campaign. Lead volume, acquisition efficiency, reach, and audience growth became the feedback loop for the work.

Campaign creative 01
Campaign creative 02
Campaign creative 03

Estimated first-purchase ROAS is based on average first-purchase revenue and tracked customer acquisition cost.

How it works

A clear path from first conversation to the next growth cycle

  1. 01

    Discovery

    We learn the practice, audience, offers, goals, constraints, and approval process.

  2. 02

    Strategy

    We define messages, channels, production priorities, and the measurement approach.

  3. 03

    Pre-Production

    We organize topics, talking points, schedule, locations, talent, releases, and the shot plan.

  4. 04

    Production & Launch

    We capture, edit, approve, publish, and launch the work included in your scope.

  5. 05

    Optimize & Grow

    We review useful performance signals and use them to guide the next cycle.

Frequently Asked Questions

A few things practices ask before we talk

Need a different answer? Book a call and we’ll discuss the right scope for your team.

How are you different from hiring a videographer?

A videographer usually solves one part of the problem: filming. Khodakovska Media connects strategy, pre-production, filming, editing, social management, and paid media so the content is built for how it will actually be used. You can hire us for production only, but the system is designed to reduce handoffs and keep one team accountable.

Do you understand medical and aesthetic businesses?

Yes. We build content around the way patients evaluate high-trust services: expertise, clarity, treatment education, expectations, provider credibility, and consistent visibility. We also plan production around the realities of a working practice, including provider schedules, patient areas, approvals, and sensitive content.

What if our providers are uncomfortable on camera?

That is common. We prepare topics and talking points before filming, direct the provider during the shoot, and use a teleprompter when it helps. The goal is not to make everyone perform - it is to make them look clear, credible, and natural.

How much time will this require from our team?

We concentrate your involvement into a short strategy/pre-production process, approvals, and a focused production window. The exact time depends on scope, but the system is designed to avoid weekly filming and constant coordination.

Can you work with our existing social media or marketing person?

Yes. We can own the full system or plug into the part you need most. If you already have an internal marketer, social manager, or agency, we define responsibilities, file handoff, approvals, and campaign needs before production starts.

What happens on a Production Day?

Before the shoot we define the content plan, topics, offers, locations, and shot list. On production day we bring the camera, lighting, audio, and direction, capture the approved content efficiently, and then move the footage into editing and delivery.

Do you help with content strategy, topics, and scripts?

Yes. We do not expect the practice to arrive with finished scripts. We develop concepts, hooks, topics, talking points, and the production plan around your services, audience, goals, and approved messaging.

Can you manage posting after the content is produced?

Yes. Social Media Management can be added separately. We can handle planning, publishing, captions, channel optimization, community support, and reporting so the content does not sit unused after production.

Can you run paid advertising too?

Yes. Paid media can include Meta, Google, YouTube, TikTok, and Streaming TV depending on the campaign. We handle strategy, setup, targeting, tracking, retargeting, optimization, and reporting. Channel mix is chosen based on the goal - not because every client needs every platform.

Is advertising budget included in your management fee?

No. Ad spend is separate and paid directly by the client to the advertising platform or approved media-buying partner. Our fee covers the work required to plan, manage, optimize, and report on the campaigns.

How do you handle patient privacy, releases, and sensitive medical content?

We plan patient-facing production carefully and only use patient imagery when the appropriate authorization and approval process is in place. The practice remains responsible for its clinical, privacy, and compliance requirements; we build the content workflow around those requirements rather than treating them as an afterthought.

Can we start with Production only and add Management or Paid Media later?

Yes. Many practices start with the most immediate need - usually production - and add social management or paid media once the content system is established. You do not need to buy every service at once.

Do you work outside Chicago?

Yes, depending on project scope and travel requirements. We review location, schedule, production needs, and travel during the initial call and confirm everything before booking.

Your next chapter

Let’s talk about your practice

Tell us where you are and what you want to build. We’ll find the right starting point for your content, social presence, or paid media.

Book My Call

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